Social Media Marketing
For Small Business
Social Media platforms, today, have its reach spread across the globe like wildfire. 2.46 billion users across nations use social media to connect with people. Apart from networking, did you know that social media could be used for businesses too? In fact, small scale businesses use social media to reach out to new customers and widen their reach.
According to a survey conducted by Michael Stelzner, 90% of the people agree with the statement that-
“Social Media is important for a business”
Most marketers feel that social media helps their business stand out and generate more qualified leads. Small scale business owners benefit the most out of social media, the reasons being:
Social media marketing is cheap:
Marketing on social media is extremely cheap and affordable than that of the traditional media.
Social media marketing provides instant results:
In Social Media Marketing, the results are quick and measurable whereas, in traditional media, it is not. For example: If you spend 10K on flyers and distribute it manually, you are not sure how many people are actually going to read it. Whereas, if you invest 10K on a social media campaign, you can track the number of people to whom the message has reached and how many people have actually read it.
Social media helps define relevant target audience:
Marketing on Social Media also gives you the freedom to choose from the set of audiences which best suit your business. You can select audience based on their interest, demographics, job titles etc. This way you can be assured that your business is being promoted to the right people.
Social media facilitates greater reach and frequency:
Since it’s already been established that almost everyone uses social media platforms, it is safe to say that the customer reach is vast. Also, the number of times one individual will see your advertisement is high. Sitting in India you can market your business to people in Australia or the States with the help of networking platforms.
These being generic, there are very particular reasons why social media benefits small business. Let’s look at the graph below:
- Majority of owners said they use social media to expand their exposure and establish market presence
- Many of them feel that social media has helped them generate traffic to their website
- What is surprising is that very few people use social media for sales.
Here are a few Small Business Owners sharing their experience with social media marketing:
1. Ruchita Jain, Cafe 70Beans in Navi Mumbai
“In current times social media is the most effective medium to connect with your target customers. They usually use Instagram to promote their work and have gained positive results from the same.”
2. Shree Ganesh Kalavrinda, Small Scale Ganesha Idol Seller
“It is easier to them to post pictures of the idol and get more people to see it as a lot of people use Facebook. Our customers can just view the idol on the page and book it directly over the phone instead of actually coming down to their store. Convenient, Easy, Affordable.“
Social Media Marketing has helped the small business owners spread their presence in the market and clearly, they are finding great value.