Logo & Identity: eLum Technologies

Designing a scalable brand for a MedTech startup

Client: eLum Technologies
Role: Lead Designer

eLum Technologies is an early stage medical device company focused on disruptive technologies to address the treatment of brain aneurysms.

1. Logo Lockups

The wordmark sits on lined diagonal rows — a reference to high resolution images of human decellularlized tissue in the brain. At distances the logo appears as a solid color, but when viewed up-close reveals its details.

Human Tissue Scans: Credits Below

Identity Specification and Applications:

2. Color & Type
3. Print Applications
4. Digital Applications


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