Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that…

Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model — there are different methods you should be using when it comes to search, display, or social, and we have the experts to show you the ropes. In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.

A few months ago, we surveyed several thousand Amazon sellers to learn more about their businesses and ambitions. When asked about the struggles they faced in launching and growing an Amazon business, there were three responses that were most commonly given: Not enough time Not enough money No educational resources…

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” …

Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value…

Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata…

Within AdWords, there is a tool called Bid Simulator where you can review potential keyword bids to project what type of performance changes various bid changes would make. The simulator is meant to help guide your bidding by projecting volume and efficiency as you raise your bid. …

At Hero Conf, we strive to provide content that is actionable for PPC roles across the board, however for some, priceless value is found in the conversations held outside the meeting room. Networking and peer outreach is vital in an era of sharing. …

As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. …