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Cristian Contreras
Cristian Contreras

266 Followers

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Jan 3, 2020

Why CPM is the most important variable in Facebook Ads, and why you might be getting it all wrong.

This post was co-authored by Matt Griffin, Growth Designer Over the past few years, Facebook advertising has become a critical source of lead generation for B2B SaaS and consumer e-commerce startups alike. Our company was no different. …

Facebook Marketing

10 min read

Why CPM is the most important variable in Facebook Ads, and why you might be getting it all wrong.
Why CPM is the most important variable in Facebook Ads, and why you might be getting it all wrong.
Facebook Marketing

10 min read


Jun 30, 2019

Why Optimizing Scale is more Important than Maximizing Growth.

Despite the vast amount of content available on the subject of growth, there is one major aspect of it that is often neglected: the ‘drag’ effect that becomes palpable when growth is poorly managed. Mismanaging growth results in inefficiencies that draw resources away and tend to slow down growth. A…

Startup

3 min read

Why Optimizing Scale is more Important than Maximizing Growth.
Why Optimizing Scale is more Important than Maximizing Growth.
Startup

3 min read


May 20, 2019

The secret to growth is feedback, just not the type of feedback you think.

On self-reinforcing competitive advantages What do economies of scale, network effects, and growth loops have in common? These are all examples of self-reinforcing competitive advantages. Companies that exhibit accelerating growth rates owe much of that growth to a competitive advantage that grows stronger as the company grows in size. As…

Startup

2 min read

The secret to growth is feedback, just not the type of feedback you think.
The secret to growth is feedback, just not the type of feedback you think.
Startup

2 min read


Apr 23, 2014

Value Drivers

Understanding the reasons why we buy and use products is an essential part of being in business. Whether we are entrepreneurs, product managers or executives, understanding what our customers will find valuable is crucial. Unfortunately this is an area that is often overlooked, perhaps due to the fact that it…

2 min read

2 min read


Apr 23, 2014

A Progress-based Theory of Value

As technology moves forward limitations are overcome and opportunities open up that allow for the incremental fulfillment of certain indelible human desires to become a matter of profit. These constant human desires constitute the different types of value drivers that motivate human actions, while the costs associated with deriving their…

3 min read

3 min read


Apr 23, 2014

Why Democracy is Broken ☹

Democracy is the dogma of our day, to speak against it borders on heresy and yet, representative democracy is a long lost compromise that is increasingly outliving its purpose. This form of democracy presumes a perfectly informed, unbiased and independent population — a far cry from the disappointing reality we…

1 min read

1 min read


Apr 23, 2014

My Case for an Angel Funding Insurance Model

It’s been a few months now, since I started playing in my head with the idea that Angel Funding need not be a very capital intensive enterprise. …

2 min read

2 min read


Apr 23, 2014

Capitalism 2.0 Part 3

Debugging the System — As we have examined, the shareholder-centric model removes any sense of moral responsibility from the actions taken by corporate executives, and reduces the purpose of corporations down to the indiscriminate pursuit of market share and value capture. One option that could help to alleviate this problem, is to create a…

1 min read

1 min read


Apr 23, 2014

Capitalism 2.0 Part 2

Saving the Boat with a Bucket — The second part of Capitalism 2.0 explores the uneconomical implications that come as a result of following the growth imperative and a few of the responses the system has created to deal with its consequences. The inherent instability that plagues the current economic model is most evident in stock markets…

2 min read

2 min read


Dec 31, 2013

The Innovation Value Breakdown

Innovation is progress, progress is made in different ways — Let’s begin our systematic exploration of what innovation means by deconstructing the notion into its four overarching forms, and organizing them in descending order according to their expected commercial value. After everything is said and done, the reason for innovation is progress. It is what separates innovation from clever and…

3 min read

3 min read

Cristian Contreras

Cristian Contreras

266 Followers

Product Operations @Shopify — ex Head of Growth @HeyOrca

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