Cristian ContrerasWhy CPM is the most important variable in Facebook Ads, and why you might be getting it all wrong.This post was co-authored by Matt Griffin, Growth DesignerJan 3, 2020Jan 3, 2020
Cristian ContrerasWhy Optimizing Scale is more Important than Maximizing Growth.In an ideal world, we would be able to increase growth while decreasing scale. The real world is different.Jun 30, 2019Jun 30, 2019
Cristian ContrerasThe secret to growth is feedback, just not the type of feedback you think.On self-reinforcing competitive advantagesMay 20, 2019May 20, 2019
Cristian ContrerasThe Innovation Value BreakdownInnovation is progress, progress is made in different waysDec 31, 2013Dec 31, 2013