This post was co-authored by Matt Griffin, Growth Designer

Over the past few years, Facebook advertising has become a critical source of lead generation for B2B SaaS and consumer e-commerce startups alike. Our company was no different. …


Despite the vast amount of content available on the subject of growth, there is one major aspect of it that is often neglected: the ‘drag’ effect that becomes palpable when growth is poorly managed. Mismanaging growth results in inefficiencies that draw resources away and tend to slow down growth. A…


On self-reinforcing competitive advantages

What do economies of scale, network effects, and growth loops have in common? These are all examples of self-reinforcing competitive advantages. Companies that exhibit accelerating growth rates owe much of that growth to a competitive advantage that grows stronger as the company grows in size. As…


Understanding the reasons why we buy and use products is an essential part of being in business. Whether we are entrepreneurs, product managers or executives, understanding what our customers will find valuable is crucial. Unfortunately this is an area that is often overlooked, perhaps due to the fact that it…


As technology moves forward limitations are overcome and opportunities open up that allow for the incremental fulfillment of certain indelible human desires to become a matter of profit. These constant human desires constitute the different types of value drivers that motivate human actions, while the costs associated with deriving their…


Democracy is the dogma of our day, to speak against it borders on heresy and yet, representative democracy is a long lost compromise that is increasingly outliving its purpose. This form of democracy presumes a perfectly informed, unbiased and independent population — a far cry from the disappointing reality we…


It’s been a few months now, since I started playing in my head with the idea that Angel Funding need not be a very capital intensive enterprise. …


Debugging the System

As we have examined, the shareholder-centric model removes any sense of moral responsibility from the actions taken by corporate executives, and reduces the purpose of corporations down to the indiscriminate pursuit of market share and value capture.

One option that could help to alleviate this problem, is to create a…


Saving the Boat with a Bucket

The second part of Capitalism 2.0 explores the uneconomical implications that come as a result of following the growth imperative and a few of the responses the system has created to deal with its consequences.

The inherent instability that plagues the current economic model is most evident in stock markets…


Innovation is progress, progress is made in different ways

Let’s begin our systematic exploration of what innovation means by deconstructing the notion into its four overarching forms, and organizing them in descending order according to their expected commercial value.

After everything is said and done, the reason for innovation is progress. It is what separates innovation from clever and…

Cristian Contreras

Product Operations @Shopify — ex Head of Growth @HeyOrca

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