Understanding the reasons why we buy and use products is an essential part of being in business. Whether we are entrepreneurs, product managers or executives, understanding what our customers will find valuable is crucial. Unfortunately this is an area that is often overlooked, perhaps due to the fact…

As technology moves forward limitations are overcome and opportunities open up that allow for the incremental fulfillment of certain indelible human desires to become a matter of profit. These constant human desires constitute the different types of value drivers that…