Alan: You don’t. The idea of trying to be creative or innovative at work used to be a radical notion. Not anymore. Much has been said, researched, and written about how innovation works. The idea that you can estimate how long it takes to innovate should be seen as an oxymoron, yet many executives are still asking for estimates on that. Cost control is the bread and butter of business management: Tell me what you want to do and I’ll manage it. But that’s not how innovation works.