Viral products fever

Richa Sharma
Jul 24, 2017 · 2 min read

If you are working in B2C segment or if you chose internet product management as a career because the thought of touching/impacting a million lives excite you, you must have always dreamt of building a product that would go viral; that one feature that you hear random people in parties & metro conversations talking about.

Pic credits: cornerstonedemand.com

Let me share few tips that can help you make your dream come true:-

  • Influence vs Modification:- you would want to get the users to try this new thing. But habit creation (especially if you are targeting users who are 23+) is not a cakewalk. Try to influence their current behavior instead of enforcing new ones.

You can influence user behavior and not forcefully modify it.

  • Stay the path: the feature you are thinking of building, try to keep it as much in the user’s organic path flow. Building something that the user doesn’t discover on its own, well, will have a tough time getting used a lot :-)
  • Be you:- do not try to be someone else. If people update their status on Facebook, do not expect them to start doing it on your platform when they come to buy grocery. Make a feature a natural extension of your core product instead of expecting them to do something they already do elsewhere.

You are the best you there is!


These are no elixirs and of course there have been people who’ve treaded the unknown and made success. But try these, and let me know if they help you make a product that hundreds wanted to try.

Would love to know the viral products you love or the products you built that were loved by them ☺

Source:- built shortlisting, VIP access and Shopping Groups at Myntra.

Richa Sharma

Written by

Building consumer products since 2008! Travel, Music & Books = perfect life ✌️

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