The Value of Great Content for your Website
The Power of Content
Say the right thing, at the right tone, with the right language at the right time. Make an impact and create a direct connection with the receiver of your message. That is the true value of Content on your website.
Excellent content is a major cornerstone of the success of your website. But high-quality content isn’t something that just happens, it is always a good idea to trust a professional copywriter to deliver the best possible copywriting results for your brand & website. Copywriting is the process of professionally written content for marketing purposes.
Think of professional copywriters as professional Formula 1 car drivers. They own all the technical expertise and techniques to speed the process of communication and reach the finish line in the minimum time.
The Perfect Content Creator
A Content Creator is producing marketing copy to advertise your products or services, is actively writing blog posts about industry-related topics and is promoting the content on social media.
A successful Content Creator should have experience with digital publishing and in generating traffic and leads for new business.
Main Content Creator duties:
- Research industry-related topics
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise the company products or services
- Interview industry professionals and incorporate their views into blog posts
- Edit and proofread written pieces before publication
- Conduct keyword research
- Use SEO guidelines to optimize content
- Promote content on social networks
- Monitor engagement (e.g. comments and shares)
- An ability to fact-check long-form content pieces
- Identify customers’ needs and recommend new topics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update websites as needed
Video & Visual Content are the new Kings
Content comes in different forms. Visual content and videos are leading the game of digital communication and content creation. A well designed visual or video can effortlessly pass the message within 1–2 minutes. They also increase the engagement level of your content. Videos, illustrations, infographics, diagrams and presentations are often used to communicate difficult concepts and help visitors to get familiar with a product or a service.
Content Marketing Strategy
Content creation is part of a general Marketing & Strategy Plan, in order to attract as many clients as possible. The creation of engaging content is building the traffic stream to your website, and finally is aiming to help visitors take the next step and become clients.
All types of content (text, blog posts, visuals, videos, white papers, infographics, case studies, guides, photo, graphics, social media posts etc) are supporting websites to gain specific market high-quality traffic. Traffic eventually transforms into sales.
In the digital era that we all are living, Content Marketing is one of the top methodologies to spread awareness and to market your website (and your business). Focus on a clear structured digital marketing strategy by posting ONLY relevant and valuable content.
Content Maximize Traffic
To build traffic means that the website owner is willing to invest time and money in a long-term process of communication.
Traffic and Search Engine Optimization (SEO) takes time, but it is impossible to nail them without astonishing content and tailor-made marketing strategy.
Who would visit for the second time or buy from a thin/ low-quality store just because it is very popular and has a lot of traffic? Noone! Same goes for the websites. Visitors can detect low-quality content, products and services. They visit, they see and they abandon the website. Google Analytics names that Bounce Rate. Visitors name that distrust. Keep your content quality high and your Bounce Rate low, if you want traffic.