My parents left the family nest early; they were both 16 years old. When we talk about the story behind their desire to leave, they both say the same, pressure. Pressure of tradition, of expectations, of religion. The attitude of an outdated generation teaching…

We condition departments to be a lower version of themselves

Blind people cannot see. They have a pitch dark vision of the world. They cannot work like others and need assistance to…

How to read between the lines and give a cool campaign to your client.

Teaching had a great influence on my daily job. I believe I am…

Our industry needs to stop using portfolio words like “emotional advertising” or “creativity” as they encompass a too diverse range of definitions. Their lack of precision leaves too much room for interpretation; it increases the chances of frustration and cripples our…