Fundraising For Video Games

Argentics
3 min readJan 31, 2023

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How to prepare for fundraising as an ambitious game startup?

Fundraising for your first game project may sound challenging, but there are explicit tips to increase your chances. Here are some best practices from Argentics that are specific to video game projects.

Successful fundraising cases

Many well-known gaming startups have received significant investments recently: Sprocket Games, Bit Odd, FRVR, Dungeon Alchemist, PortalOne, Tripledot Studios, etc.

These are just a few examples of the many game startups that have caught investors’ attention recently. These companies were able to secure the necessary funding to develop their projects and bring them to market from venture capital firms, angel investors, and other private equity sources, as well as crowdfunding platforms.

It’s essential to be prepared for fundraising

Game publishers often prefer to work with pre-made games, but creating big and ambitious titles takes significant time and requires a big team and budget. At first glance, it looks like a chicken and egg dilemma; however, there are ways to overcome it.

That’s where we come in. We specialize in working with game startups to help them navigate fundraising challenges. So don’t hesitate to contact us. Our consultation is free, and we’ll work with you to build the best plan for your startup.

A high-level checklist to get prepared for fundraising

  • Choose a genre and audience. Understanding the game, target audience, and unique selling points is the first must-have step.
  • Create a high-level game design doc. A high-level game design doc lays the foundation for a game development project. It serves as a guide for the development process and helps to ensure that everyone on the team is working towards the same goals.
  • Pick the art style. The style of your game is an important aspect of its overall design, and it’s important to choose a style that aligns with your goals and vision for the project.
  • Create the Art DNA. Holistic art vision is fundamental to any game development project. It helps to ensure that your game has a consistent and recognizable visual identity and also serves as a guide for the development process.
  • Prepare the development plan and budget. A clear and well-thought-out game development plan and budget that covers all the critical aspects of the game development process.
  • Design a rough prototype. A rough prototype helps to test your ideas and get feedback from potential players, and it also serves as a proof of concept.
  • Draft a business plan and a pitch deck for investors. A strong and compelling business plan and the deck is the first thing investors will check.

Following this checklist and paying attention to the details will increase your chances of successfully launching your game project, and we will gladly help!

Conclusion

At Argentics, we pride ourselves on being a reliable partner. We offer our expertise and experience to help your game project. Our team of professionals will work closely with you to understand your goals and vision, and we’ll help you create a strategy tailored to your specific needs. We are always happy to offer our consultation services free of charge.

If you’re looking for a partner that will help raise investments and build a successful video game, please don’t hesitate to contact us.

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Argentics

Game development & art production studio. Tips and stories about game development.