AR-technology— new solution for Gen Z communication problem
The Gen-Z numbers (born in late 90s-early 2000s) in developed countries’ population average 25%. 96% of them own smartphones. 50% of them spend 10 hours online daily. The consumer capacity of this very young generation in the United States alone is estimated at USD 600 bn. with forecasts to grow up further.
Very often, Gen-Z endows the real world with digital properties. Generation Z and smartphones form a single whole already, and these people begin to have action upon all market players.
Web-based technologies and e-environment are accessible to millennials since birth. A smartphone has become the main gadget for them, and the mental delineation between the digital and real worlds is negligible. These two concepts are rather integrated as one. The online environment is something like habitat, and a pioneer to impart the physical world with all digital properties for the new generation will gain strategic advantages.
Business currently face the emerging era of offline and online melting into the united information space. This can only be achieved with the use of augmented reality technologies. But why business should choose strategy? Deutsche Bank research found that AR will take place in lives of 400mn. people by 2020. The strive for new opportunities and technologies in the modern digital world is undeniable.
Gen-Z people are rather in sensitive to traditional advertising and broadcasting technologies.
Under these circumstances, brands need special tools for effective interaction with Gen-Z, which would contribute to continuous customer engagement, synergized on-line and offline customer experience, and expanded customer big data collection.
In July 2017 team “ARGO” from Belarus launched the Go2me application as our MVP. It was a series of mobile quests using the augmented reality. For prize winning options, players were offered goods and coupons of popular brands, being a promotional campaign of a largest shopping mall in a city of our residence — Minsk (population2mn.) As expected, Generation Z boosted their gaming activity.
Team offers a detailed description.
During the open testing MVP Go2me received numerous positive reviews. The negative share of comments was due to minor misunderstandings related to briefness of testing and strong novelty of the project.
Thus, it becomes more and more obvious that augmented reality, smartphones, new ways of communication and entertainment change the life of people and business environment. To catch the wind of change, it is necessary not only to monitor, but to participate actively in these changes.
Soon, ARGO will start their pre-ICO and bounty-campaign. Follow the news here and support the project.
