MVP and first great results — what have we done for the project
In July2017 we launched the Go2me application as our MVP. It was a series of mobile quests using the augmented reality. For prize winning options, players were offered goods and coupons of popular brands, being a promotional campaign of a largest shopping mall in Minsk.
During test run the MVP demonstrated excellent metrics:
1. 47,3% — is the user retention on the 30th day after installation. The world’s average is about 20%
2. 4,2 — is the MVP user rating in Google Play
3. 8 — is a number of brands wishing to take part in the very first MVP run.
Open testing MVP Go2me received numerous positive reviews. The negative share of comments was due to minor misunderstandings related to briefness of testing and strong novelty of the project.
More from Play Market Description
«Go2me — a virtual world with real gifts!
Virtual fairies, the main mascot of the shopping center Galileo, offer to break away from home and daily routine during the weekend!
After downloading the application, the participant receives a route that needs to be transferred in order to catch the fairies. There are bonus fairies that you can catch at the mall. If you are lucky, they will shorten your path to the gift. The amateurs will be pleased with the function by which you can photograph the fairies and share them with your friends on social networks, with the hashtag #go2megalileo.
Within the routes you find yourself in popular places of the city, as well as in little-known, with their rhythm of life and secrets. In the confusion of everyday life, people often stop noticing in the “small things” of the city, which make up its individuality and character. The application helps to think about the person to whom the monument is dedicated, to learn more about the people who lived in Minsk before and what they did for the city».
How it was (application scenario)
1. The user opened the screen with a list of gifts. When he click on one of the gifts, the card mode turned on.
2. On the map noted fairies — each received fairy brought points.
3. When user collected correct amount of fairies, timer for taken prize automatically mode on.
MVP-model Go2me demonstrated — today people are interested in AR-project, action advertising campaigns and free prizes. That is why we develop the idea, idea of making the AR-reality closer to brand and customers.
