The Boiled Frogs of Social Media: A Rant on Transparency, Revenues and Responsibility

Most users do not know what they are signing up for, how their data is being used, and click through privacy updates faster than Las Vegas retirees at penny slots.

Only a few consumers have jumped out of the hot water social networks have gotten them into. Our collective frogs are being boiled.

If plutonium can be used to craft weapons of mass destruction, social data can be used to build and deploy weapons of mass disruption.

They paid good money to reach prospects, not chickens, which is what they got instead.

  • Social networks are working behind the scenes to make it harder to misuse their data and tool but will always fall behind the arms race of nefarious actors peddling influence
  • Consumers have had their privacy concerns boiled out of them but still need to be made away (in simple language) the impact of their actions
  • Advertisers should demand higher quality targeting of people, not chickens along with better metrics of success or failure of campaigns
  • Someone has or will recommend that Blockchain and/or Artificial Intelligence will solve all of these problems if you just gave them enough funding…

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Argus Insights, a leader in innovation intelligence, delivers real-time product experience analytics to improve product success in the market.

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Argus Insights, Inc.

Argus Insights, Inc.

Argus Insights, a leader in innovation intelligence, delivers real-time product experience analytics to improve product success in the market.

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