NESTLE
Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark Nestlé is the worlds’ number one food company
5th largest company of the world according to its turn over
2 million 31 thousand people employed from all over the world
Present in 86 countries of the globe having 522 factories
Over 700 products renovated or innovated in the past five years, with wellness in mind. In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother’s milk or any of the usual substitutes. High infant mortality rates, and the lack of suitable replacement foods for babies with no access to breast milk, were the motivation behind Henri Nestlé’s invention of Farine Lactee. He was also able to offer his food — to convalescent and elderly people, thus laying the foundations of today’s concept of nutrition. He said,
“The thought that my invention could save the lives of so many children counted enormously, the financial gain was not the prime motivation”.
Board of Directors:
Organizational Structure of Nestlé is Hierarchical.
Organizational structure is the formal framework by which jobs tasks are divided, grouped, and coordinated. Nestlé is a function-based organization. The tasks are divided into separate jobs and then these jobs are grouped together under different departments i.e. functional departmentalization is found in organization. Each major area is kept under the manager who is specialist in that concerned field and is responsible for all activities, which that department performs.
Product Lines:
Quality and nutritional value are the essential ingredients in all brands of Nestlé. Millions of people prefer Nestlé products every day, happy with the addition to their wellness that they bring. Nestlé is giving its products in 10 different categories of food with 75 brands. These food categories with Product Lines are:
Baby food (Cerelac), Beverages (Necscafe liquid, MILO, Buddy, Orange juice, Nestea), Breakfast cereals, Chocolate and confectionery (KitKat), Dairy Products (Milkpak, NIDO, EveryDay,), Prepared food (Maggi noodles), Bottled Water (Nestlé Pure Life)
Nestlé is offering following Product lines in Pakistan:
Products with Years of Launch:
1981 Nestlé Milkpak
1983 Nestlé Butter
1986 Pakistan UHT Cream, Pakistan Desighee, Frost
1990 NIDO, CERELAC
1991 Nestlé Rice, LACTOGEN 1, LACTOGEN 2
1992 Nestle EveryDay, Gloria, Maggi noodles
1994 MILO powder, NESLAC
1995 MILO RTD
1996 Nestlé juices, POLO Mint, NESCAFE Classic
1997 Nestlé KitKat
1998 Nestlé TOFFO, Nestlé Soothers, Nestlé Pure Life
2000 Nestlé Plain Yogurt
2001 Nestlé Fruit Yogurt, Nestlé NAN 1, NAN 2
2002 EveryDay liquid,
2003 BUDDY juices, Nestlé Hi-Calcium Low Fat Yogurt, Nestlé Hi-Calcium Low Fat MILK
2004 Nestlé Raita, NESCAFE (3 in 1)
