Reader Analytics at the World’s Biggest Book Fair
Reader analytics will be a big topic at Frankfurt Book Fair this year . There are at least four events looking into how authors and publishers can now collect reading data and put it to use:
a. “Reader Analytics — auf der Spur der Leser” (Reader Analytics — on the trail of readers) Wednesday 19/10/16 at 10 a.m. Hall 4.1 D88 with Leander Wattig from Orbanism
b. “The Transparent Reader — Get to Know Your Consumer” (with Porter Anderson at the Business Club) Friday 21/10/16 at 10 a.m. Hall 4 BC
c. “Den Leser Lesen — Reader Analytics in der Buchbranche” (Reading the Reader — Reader Analytics in the Book Industry) a panel discussion organised by Mario Como from Börsenverein, Saturday 22/10/16 at 10 a.m. Hall 4.2 N99, featuring Michael Doeschner (Droemer Kaur), Susanna Ernst (author), Matthias Ulmer (Ulmer Verlag) — moderated by Michael Rösler-Graichen (Börsenblatt)
d. “New Techniques and Approaches for Reader Engagement” Saturday 22/20/16 Hall 6.0 E11 with Porter Anderson at the Publishing Perspectives stage:
It’s going to be a busy and exciting week! We hope to see many of you in Frankfurt!
P.S.: The image shows the stand of Droemer Knaur at the Frankfurt Book Fair. Droemer Knaur (Holtzbrinck group) is one of several German publishers who is already putting reader analytics to effective use.