Arianna BaquerizoQuantitive vs. Qualitative: Why Both Data Types Contribute to Mass Media ResearchQuantitative and qualitative research methods — we all learn about them at one point or another in middle school science class. I’m proud…Apr 4, 2022Apr 4, 2022
Arianna BaquerizoWhat Can We Takeaway from McLuhan’s Technological Determinism Theory?As communication channels and methods have evolved tremendously in the past few centuries, have you ever thought about the effect that…Mar 7, 2022Mar 7, 2022
Arianna BaquerizoImproving Your Persuasive Communication Strategy with the Elaboration Likelihood ModelAs all media practitioners are painfully aware, persuading consumers to purchase a brand’s product or service is no simple feat. In fact…Feb 7, 2022Feb 7, 2022
Arianna BaquerizoIn an Era of Fake News, Can the Two-Step Flow Communication Theory Help Us Become Better Media…It’s very rare that I get my news directly by reading an entire article from a publication or watching the news. Maybe it’s because I’ve…Jan 24, 2022Jan 24, 2022
Arianna BaquerizoIt’s 2022, Is It Time to Throw Out the Hypodermic Needle Theory?A typical day for me on social media involves stalking my favorite fashion bloggers, which every once in a while ends up in an unplanned…Jan 9, 2022Jan 9, 2022