Arielle Coambes – Medium

Arielle Coambes

Arielle Coambes

Journey mapping to understand customers’ emotions

We know that as people and as consumers, our decisions are colored by emotions. As marketers, we’re interested in giving the people making…

Sep 14, 2017

Journey mapping to understand customers’ emotions

Sep 14, 2017

Arielle Coambes

How do people make decisions? On emotions.

“Decisions are always colored by emotions” — an excerpt from Alberto Ferreira’s talk at UXPA International 2017. Is this true?

Sep 14, 2017

How do people make decisions? On emotions.

Sep 14, 2017

Arielle Coambes

Should you be focusing on qual or quant research?

A: It depends. Read this if you’re looking for research inspo.

Sep 14, 2017

Sep 14, 2017

Arielle Coambes

Deeper than Demographics

or, customer segmentation and persona development

Sep 14, 2017

Deeper than Demographics

Sep 14, 2017

Arielle Coambes

Why are they called wireframes? An etymology

As a UXer, I’m used to fielding the question, “What’s user experience?” To describe my job, I don’t say, “I conduct research with end users…

Sep 14, 2017

Why are they called wireframes? An etymology

Sep 14, 2017

Arielle Coambes

Arielle Coambes

UXer, believes information=power, loves airports. Researching @Mailchimp, MS-HCI@GeorgiaTech, tech writing @GeorgiaSouthern

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