In one of my previous jobs, I had really interesting debates with the CEO regarding whether we should spend more time improving the way our app looks and feels. ‘How could he not care that the design is outdated?! It’s used by millions of people and it could easily be…

When we discuss, teach or practice the goals of UX design, we usually focus on enhancing user satisfaction with a product. The core values for this goal include empathy, ethics, and usability, which are all crucial in order for us to successfully enhance user satisfaction. But while mastering user experience…

The navigation of a phone operating system is one of the most underlooked aspects of a phone. People like to talk about the camera, the processor, the memory and more, but not much about how usable the navigation is. But honestly, it deserves more credits. Most of us switch apps…

Steps I took working on my side-project, and its results. — Two months ago, I launched Felipe for Sketch. What started as a fun coding exercise for me in a hackathon, turned into my weekend’s passion project. Today, Felipe is featured first in the official Sketch homepage, and already downloaded over 2000 times. The idea of Felipe was simple — Designers…

What does the future of UI Design tools hold for us? — UI Design tools have progressed a lot during the past few years. In the past, most of us used Adobe Photoshop for everything. Then Bohemian Coding released Sketch, which focused solely on UI Design. …

Many people who create digital products have probably heard of the term ‘Designing with Data’. It’s a very obvious practice, that suggests that making intuition-based decisions is not enough, and better decisions are usually supported by quantitative or qualitative evidence. This leads many teams to run A/B Tests. In short…

When people start working out, much of their success or failure in reaching their goals are based on their diet. Even with a great plan, tracking your eating after every meal is very hard, and good UX can be an important factor in your success or failure in the long…

When I get an offer to join a product team, I spend the following days or even weeks considering many different parameters. I see it as a really important decision, which will greatly affect my life. The first thing I usually consider is the vision — the company’s long-term mission…

How a simple design change led to more than 10% increase in conversion — In March 2018, I joined Simply as a product designer. Simply is a music learning service that helps people learn how to play musical instruments in a simple, fun way. At Simply, we work in squads, inspired by the Spotify Squad Framework. We call them ‘pods’. each pod has a…