arikhanson4 classes universities should add to strategic communications programsAs I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an…Nov 12, 2021Nov 12, 2021
arikhanson9 recommendations to get the most from your LinkedIn promoted postsLately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes…Nov 10, 2021Nov 10, 2021
arikhansonAre employee social advocacy programs at direct odds with your personal brand?Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more…Oct 2, 2019Oct 2, 2019
arikhansonWhy I think it’s OK (if not preferred) to “always be looking”Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an “always be looking…Sep 30, 2019Sep 30, 2019
arikhansonThe one big rule for pitching podcast guestsKevin Hunt and I have been publishing our Talking Points Podcast now for five years. We just recorded our 117th episode a couple weeks ago…Aug 29, 2019Aug 29, 2019
arikhansonIs 2019 the year brands move away from engagement as a KPI?Before you spit up your coffee, hear me out. Because I think there’s a trend in the making here.Jan 29, 2019Jan 29, 2019
arikhansonWhat building a “personal brand” means in 2019I’ve never really liked the term “personal brand.”Jan 2, 2019Jan 2, 2019
arikhanson“Never stop looking” — Follow these 4 strategies and you’ll always have a jobFor the first 15 years of my professional life, when I was working as a full-time employee, I had a mantra: “Always be looking.” Quite…Dec 6, 2018Dec 6, 2018
arikhansonAgeism in hiring: The real trend in PR and social media marketing that no one wants to talk aboutIn a couple short weeks I will be closer to 50 than I am to 40.Aug 8, 20181Aug 8, 20181
arikhansonAre most people better individual contributors than managers?Graduate college.Jun 26, 2018Jun 26, 2018