Rob, great resource here! Glad you took the time to lay out your thinking on it. On top-down, I’m a big fan of the brick by brick approach when the business is a niche of something huge.
So glad you posted this Josh. I struggle with similar questions. I find it is pretty easy to talk your way into (and out of) what fits this criteria when you are working on an investment opp. The criteria for “NEED to exist” could be dynamic based on the world around us too.
I think I’ve made every mistake here +100 more. When you don’t know (haven’t done the work) to figure out what matters to the person you are demoing to, every feature is important and nothing matters…
Love the approach of demoing by walking a persona tied to the #1 buying behavior for the product.
Interesting how the original premise of Filtrbox still remains a somewhat unsolved problem! What you are suggesting is more tuning and curation than filtering — and that tech isn’t necessarily the answer.
Might be easier to start from scratch at this point…
Thanks for posting this Danielle Morrill. For me, “work-life balance” doesn’t mean turning it off or changing gears completely from one env to the next (work/home). Its about being in the flow of the work and the flow of life and realizing that there are times that one needs more from me than the other.
Thoughtful post Stefano, thanks for sharing this. I’m seeing more and more revenue-based debt/loan financing options show up on the market in addition to what Indie and Lighter are doing and I think its net-postive in the macro sense but some of these models force the companies to over-optimize for the short term.