This article was first posted on the WestCoastCo. blog in April 2019.

If you know me IRL, you’ll know that I am a huge fan of Bojack Horseman. It’s the most accurate portrayal of the human condition that I’ve ever seen, and obviously it includes some of the best animal puns on TV. And then there’s Vincent Adultman…

There’s something very familiar about Vincent Adultman and his work at the Business Factory. If you’re an entrepreneur, you probably know exactly what I mean.

I’m talking about imposter syndrome.

Imposter syndrome has two parts to it. Part one is the belief…

Arin West

MD & Lead Developer at WestCoastCo. Host of Ethical Marketing In Action Podcast. Fine artist and coffee snob.

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