How creativity helps in business

The Aristippus Code
4 min readSep 12, 2022

--

The best way to create value in the 21st century is to connect creativity with technology.

Walter Isaacson, “Biography of Steve Jobs”

Creativity and artwork

Creativity and artwork are intertwined. Creativity from the Latin “creatio” means the ability to create and produce something new.

Calls for creativity have been known for a long time. The Code of the ancient Greek thinker Aristippus of Cyrene contains 24 philosophical guidelines. In the guideline XII of the Code, the thinker calls to “be able to create new ideas and effectively fulfill them in your life.”

This guideline is relevant in the modern world, as innovative solutions can take the form of know-how, inventions, trademarks, computer programs, etc.

Creativity as a way of life

Creative thinking is the ability to think about familiar things in new ways.

Creative people adapt to any situation and take an out-of-the-box approach to solving problems. Such individuals accumulate bright ideas faster than others and use extraordinary methods to achieve their goals.

Creative people are not afraid to make mistakes. You will never create anything great if you give in to fear. By acting contrary to others, shattering old patterns, a person is able to accumulate evolutionary ideas, create the original and realize the unusual.

If you manage to gather like-minded people around you, then this will have a positive effect on business, helping you realize brilliant ideas and implement innovation more productively.

The power of creation by Leonardo da Vinci

Leonardo da Vinci — a great scientist and inventor, who left a legacy to mankind in art as well as in medicine, anatomy and architecture, urban planning, mechanics and even aviation.

In the photo: Leonardo da Vinci’s self-portrait. The artworks “Mona Lisa”, “The Last Supper”, “Lady with an Ermine” and other invaluable treasures created by the hand of the master are kept in the leading galleries of the world.

Da Vinci’s ideas are also relevant in modern times: projects of an aircraft, a tank, a parachute. The theoretical developments of the Renaissance scientist were ahead of their time, because he skillfully used the knowledge gained and came up with something new.

If you want to be successful, you need to be creative. This concept includes innovation, originality, unusualness, originating in your abilities, knowledge and skills.

Elon Musk — modern-day Leonardo

Let’s take the example of Elon Musk, the head of a number of topical projects in the field of astronautics, energy, artificial intelligence, etc.

The creative nature of Elon Reeve Musk turned him from a reserved, inquisitive boy into the richest man on the planet with a fortune of $300 billion. Elon Musk is an outstanding scientist of the 21st century.

In the photo: Elon Musk’s projects are impressive — from unmanned vehicles to space satellites.

We have given only two examples demonstrating the achievements of creative people.

There are many more! Colonel Harland Sanders, the founder of the famous KFC chain, worked at a gas station until the age of 40. One day he came up with the idea to sell chicken dishes to gas station customers. Sanders created Kentucky Fried Chicken, the world-famous brand name KFC, and then sold it for a hefty sum.

Diana Bomar, founder and head of Platinum Cargo Logistics Inc., was a housewife until the age of 57. After establishing a logistics company, Diana took the helm of a company with 130 employees and $50 million in annual revenue.

Obviously, without a creative nature, not a single person would achieve fame and success. With the help of such qualities as the ability to understand the essence of the process and organize it, “stars are lit”.

You can do it too! Light up your star! Try it and see what happens if you have creativity, energy and optimism.

Get creative if you’re running a business. Create a new project, develop it and remember about inspiration!

With such a quality as creativity, you can move mountains!

Read also:

Formula of wealth and success: Aristippus’ Code

Aristippus’ Code: on the importance of breadth of knowledge

--

--