No, I’m not writing this because the authors — Lior Frenkel & Ran Segall— told me to; I’m writing because the value for this e-book is incredible and I genuinely recommend it to anyone trying to improve their freelancing.

At $59 for a download, it is more than worth the investment on yourself if you correctly implement and take to heart their recommendations. By no means is it a magic scripture that instantly fixes and improves your income (nothing can do that.)

It takes time and practice to get right, but I believe it’s worth the cost & effort when you finally get down implementing the techniques.

So, what makes this book valuable for designers? Whether you’re self-taught or have attended formal schooling, chances are your business sense and understanding of consumer psychology hasn’t been addressed much — if at all. That’s where this e-book helps: the Business of Design.

Let me give you and example from the reading that I’ve used myself to remarkable success (…and let’s hope I don’t get a cease & desist for sharing):

Menu Pricing

Have you ever seen this? Like a million times?

Yeah, me too. When we look at these we just assume that’s how you sell digital products and services, but as it turns out there’s actually a lot of selling techniques being implemented in each of these familiar menus.

With this design, consumers get the feeling of assurance that they get exactly what they want and that they have a choice. All of this reduces buyer’s regret and improves customer satisfaction — all while helping make more money!

Now here’s the great news: Your freelancing is a service that can benefit from this menu style pricing too! In Value for Money, you get excellent direction on how to implement this sales tactic into your design proposals — which helps you secure more clients & increase your income.

Weighted Pricing

One of the biggest things you can learn for yourself when doing design is your value. People hire designers because they need the value of what you know how to do, and for that reason you shouldn’t sell yourself short—although many of us do.

There are several means of making sure you’re getting paid for your value. My favorite from nuSchool’s book is the practice of weighted pricing! The concept hinges on using tangible values at each of the above menu pricing model in conjunction with the prices listed. By making some prices heavier in comparison to their value, you can feasibly direct your client to your preferred price & amount of work! It takes some practice, but the Value for Money ebook does a great job of explaining it. They give you step-by-step direction about how to list values, break down workloads, and adjust the prices.

Buffer

This one is pretty straight forward and super easy to implement! Put a buffer on all your prices so that you can haggle down with your clients and still get the pay you want! So, after deciding how much you want add a 10% or 20% buffer on top of it. You might even get lucky and have a client that doesn’t ask to haggle!

There’s plenty more I could go on about, but I think those key points are more than enough to show you how helpful Lior Frenkel & Ran Segall’s ebook is. As I’ve said throughout, this is barely a taste of everything offered through the download. Remember I said 170-pages above and this post is only a 5 minute read! Obviously, I’ve left out a lot.

If you’re interested in purchasing the ebook, as I recommend, there a link to it right here! (and if you still aren’t convinced, they offer a free download of one chapter if this wasn’t enough!)