people expect t…mportant in UI design. It works because it appeal to the user’s natural desire for acknowledgement. In real life, buttons, controls and objects respond to our interaction, and this is how people expect things to work.
We want to design virality into consumer products. We want our b2b products to be intuitive. While most of the time we forget that we can and we should design trust into the experience that users have when they interact with our products too.