Oct 25, 20185 Things to keep in mind: BrandingBranding isn’t about just making a logo. It’s the source from which all your communications, internal and external, flow. It defines how you would like your customer to feel when they interact with your product, service or website. It defines what makes your team members value their contribution and camaraderie…Branding4 min read
Oct 22, 2018Starting with Performance Marketing: 5 things to rememberI’ve receive countless messages, emails and texts from firms looking to leverage digital marketing or performance marketing. While each firm has its unique challenges, the problems they face starting out are quite similar. A lot these are just fundamentals that need to be discussed, debated and settled on before committing…Marketing6 min read
Oct 11, 2018Why does AI bias surprise us?Or what kind of world to we want to live in? The system really gets me, man This week we saw Amazon discontinuing its use of an AI enabled recruitment software that was biased against women applicants (1). This has happened before. Two older examples are those of software mislabelling images of historically persecuted people as…Artificial Intelligence4 min read
Oct 11, 2018Data driven Creativity: Video, Analytics and MicrocontentWhat can you say in 5 seconds? Your customer is always on the phone and prefers watching video to text or images. She would rather watch a short video and binge watch a few of them together (1). As a marketer, you already know that brands want to reach out to customers via video too, especially in…Digital Marketing4 min read
Oct 8, 2018What I’d like to do with data: Indian Elections 2019The world’s most populous democracy goes to the polls next year and I think data can play a big role in it. But first a little background: Why India Matters At 460 million users, India has the second largest population of internet users in the world(1). Nearly 40 million users come online for…India5 min read
Oct 8, 2018The Good side of Data: Balancing the needs of Citizens & ConsumersIn my last blog post, I talked about how it’s important to think of a user as both a citizen and consumer. The ‘dark’ tone of the post, could have you believe that all data is being used to target us and take us to a path hidden from us…Data For Good4 min read
Oct 6, 2018Citizen and Consumer: What our data means for us and our societiesThe daily Facebook scandals, privacy debates and psych profiling, have left me deeply unsettled. When the Cambridge Analytica scandal broke out, I wasn’t shocked, it was a confirmation of my paranoia. If to sell good and services you can target people based on their demographics, where they live and what…Advertising4 min read
Oct 5, 2018Optimising for conversions and leads: lessons in User Behaviour DataI mentioned my apprehensions of watching user behaviour in my previous post, but by the time I started working, my focus had shifted to creating websites, apps, games and campaigns that caught the users’ attention and kept them coming back. At that point I realised, two things, first, I really…Virtual Reality3 min read
Oct 5, 2018Do 4 nerds in a 3-D environment online matter?When I started looking at the internet as the space I wanted to work in (Around 2006), I was initially fascinated by the works of William Gibson (Neuromancer), Neal Stephenson (Snow Crash) and Lawrence Lessig (Code 2.0 and Remix). I was fascinated by the idea of a public space, unconnected…Digital Marketing4 min read
