Designing a cooperative, iterative, insanely creative pen of a future worth living now... inventing between ink & pixels... incl. coaching/mentoring
… James says, explaining that the country will need an extra 640,000 engineers by 2020. This is why, in September, Dyson will add a real university to the current Malmesbury campus. Thirty undergraduates will join The Dyson Institute of Engineering and Technology, where they’ll become both engineering students and employees.
‘We only do things where we think we can make a difference and that makes it a special place to work,’ Courtney says, describing how he and his team think up the futuristic products that will one day be in the hands of over 67 million people worldwide. ‘We only work on things where we can solve a problem or a frustration,’ Courtney continues. ‘We don’t want to trample across everything like other companies and make products for the sake of it. In this way I wouldn’t say Dyson is money driven; it’s a sort of happy outcome from doing something well.