What is a Media Darling & How Do They Work?

A media darling is someone who is loved by the media.

There have been plenty of media darlings throughout the ages.

I believe media darlings were more prominent before the rise of the internet.

When the mainstream media had control, it was easier to control the narrative of who the public should love and who the public should be wary of.

You can build a ton of media literacy by analyzing the current media darlings.

Who is someone that you can think of that was loved by the media?

Did they stay loved or did the media eventually plan their downfall?

Breaking Down Michael Jordan

Michael Jordan was a branding machine.

He had a friendly face, was gifted at his craft, and was business savvy.

The media loved Mike and Mike loved the media.

He was the media darling of the 90s.

His story was something written out of the books.

He spent 7 years not winning a ring to finally win one.

Scratch that… he didn’t win one, he won 3!

He led the Chicago Bulls to become a dynasty.