Image for post
Image for post

Zastac Social Lending

Luis Armesilla
May 23, 2016 · 5 min read

In January 2015 I was approached by the first social lending platform in Spain to design their product. The goal of the project was to design an easy to use, consistent and reliable website that users felt they could trust and were happy to use for investing their money.

Professional Context:

This was my first freelance project as a visual and interaction designer after completing the Vostok program, one of the most reputable interaction programs in Spain.

Until then I had worked as an Art Director for advertisement agencies, as a Graphic Designer for branding consultancies, as a Motion Designer for broadcasting companies, and of course, as a Visual and Interaction Designer.

This experience gave me the tools to use to achieve the project goals, as I will demonstrate.

Image for post
Image for post
Some examples of old projects you can also check on my behance profile or in my old website

On the other hand, I had no experience with financial products, so I had to take the time to understand the needs of those using the products and to acquire basic notions about general finances.

The client:

For the client, despite their experience with other financial products, this project was their first involvement with a digital product. That’s why one important part of my work was “didactic” in the sense of helping them to start considering design as added value.

Image for post
Image for post
Simple flow diagram

Their lack of experience with this kind of project made it difficult for them to conceptualize from wireframes and established our future workflow. In the first phase we defined the content and functionalities of each screen together, using just a pen and paper, and in the second phase I created hi-res wireframes which were very close to the final design.

The product:

When I started the project there was no investment but the famous FFF (friends, family & fools) so we needed to develop a minimum viable product, which meant: no time for responsiveness, either for design or development, there was a need to focus on the core functionalities and the added value, and a very fast execution time.

On the other hand, there was the possibility to be funded, so the design had to be ready to grow fast and easily in terms of functionalities and features, and with not much effort it should be capable of being responsive.

Image for post
Image for post
Modular sistem

The challenge:

Image for post
Image for post
First approaching to the new brand
Image for post
Image for post
The main elements are modules that can grow due to the content
Image for post
Image for post
Color test

The solution:

In order to rise to the challenge I used the following elements:

Image for post
Image for post
Negative version
Image for post
Image for post
Image for post
Image for post
Typography
Image for post
Image for post
Icon system’s detail
Image for post
Image for post
Icon system
Image for post
Image for post
Color scheme
Image for post
Image for post
Even when you don’t understand Spanish, you can easily say which payment is delayed
Image for post
Image for post
“Yeeeeeeeeeeeeeeeaaaaaaaaahhh”
Image for post
Image for post
Homepage’s detail
Image for post
Image for post
Making a deposit
Image for post
Image for post
At some point we needed to include a “professional profile” creating new elements
Image for post
Image for post
“When you make an investment you can manage it from here”
Image for post
Image for post
Image for post
Image for post

The conclusions:

The project has been in development longer than expected, so not having seen it online makes it difficult to come to any kind of business or use conclusions. However, there is something I can tell you: personally, this has been a great opportunity to work on a project with a lot of challenges: starting with the need to acquire basic (sometimes not that basic) knowledge about finances and concluding with delivering a consistent final product that is flexible enough to continue growing.

I hope it will be online soon, but until then, you can view the nearly complete site here.

Thank you for your time.

Image for post
Image for post

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store