Before there was “Slim Jim Guy”, Slim Jim launched an ad campaign in 1993 using an endorsement from WWE Superstar Macho Man Randy Savage. Macho man would burst into otherwise boring situations and proclaim “Need a little EXCITEMENT? Snap into a Slim Jim!” Later commercials would feature Savage dropping an elbow or diving a double ax handle on some poor wrestling nihilist until they were forced by submission to say the product’s slogan.
The campaign ran from 1993–2000, and included wrestlers like The Ultimate Warrior, Bam Bam Bigelow, Kevin Nash and Edge. But Macho Man’s role as Slim Jim’s spokesperson is as memorable and as over the top as Randy himself.
Tear into the spice, that beefy juicy taste. OH YEAH