UX @Autodesk. Designer, engineer, maker, thinker.
Promises are like debt — they accrue interest. The longer you wait to fulfill them, the more they cost to pay off.
… is the company that effectively killed the big bookstores and then started opening big bookstores. They’re pissing on those grave sites to water the seedlings from the trees they chopped down. Ruthless. Brilliant. Amazon.¹
Iteration is by nature not innovative; rather, it is aimed at incremental improvement. It is not useful for discovering an unmet user need that can lead to a great product. That is what strategic design is for.