Instant Apps : Here Comes the Future
Last year Google made a very interesting announcement at I/O developer conference welcoming Instant Apps. It looks like a clear game changer for the citizens of android majority nations whose phones are pressed for memory.
In all it’s simplicity, Instant Apps allow segmented usage of Apps without having to download them.
Google has started limited testing with players like BuzzFeed, Wish and Periscope.
Instant Apps lower the barrier to entry for acquiring customers by opening up native app pages when you do a Google search related to the app. No more worrying about having users to download the entire app to get the taste of the product.
Looking forward to apps being creative in driving user engagement by customizing their products to give a taste of the app to its potential users.