Under Steve Jobs Apple’s mission statement was
“To make a contribution to the world by making tools for the mind that advance humankind.”

Apple’s current mission statement is
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”