Aroon KumarThe Future of Education: The Convergence on PhygitalThe future of education is rapidly evolving, with new technologies and learning methods emerging all the time. One of the most important…Dec 30, 2023Dec 30, 2023
Aroon KumarPerformance: Projections vs PipelineIn the dynamic world of business, the accuracy of revenue forecasts is paramount for organizational stability and growth. Historically…Dec 30, 2023Dec 30, 2023
Aroon KumarThe Changing Dynamics of MarTech Landscape in 2024As we enter 2024, the role of Marketing Technology (MarTech) in shaping business strategy across various industries is becoming…Dec 30, 2023Dec 30, 2023
Aroon KumarinThe StartupThe Art of Digital Demand GenerationMarketers are facing the opportunities and temptations of more channels, more content, more touch points and more technologies while…Jan 7, 2020Jan 7, 2020
Aroon KumarinAIMA: AI Marketing MagazineWhat’s Your Leadership Quotient In 2020?Functioning as a leader at a time of huge technological innovation comes with a responsibility to act. The more mature technologies and…Jun 25, 2019Jun 25, 2019
Aroon KumarinThe StartupFuture Winners Will be Businesses That Get Smarter, Bring AgilityA new economic paradigm is beginning to dawn with emergence of the smart economy, the sharing economy, the circular economy and the…May 27, 2019May 27, 2019
Aroon KumarMetrics That Will Matter In Digital Advertising Controlled By Non-Human Traffic (NHT)Few domains have seen the level of disruption and high velocity of change that the marketing domain is experiencing in recent years due to…Jul 3, 2018Jul 3, 2018
Aroon KumarMobile And Next Mile of Programmatic AdvertisingWe are living in the moment of ecosystem sophistication. Big spenders in advertising want more transparent process and deliverables with…Jun 18, 2018Jun 18, 2018
Aroon KumarThe Legends of Chameleons and DinosaursToday, consumers are constantly changing their hopes, expectations, fears and aspirations in response to the ever-changing market landscape…Jun 14, 2018Jun 14, 2018
Aroon KumarMarTech Landscape Simplified-IIIn the first part of this articlewe have discussed briefly about the MarTech landscape and various data types with data management…Apr 2, 2018Apr 2, 2018