Android Play Store Release & App Marketing
Recently created a checklist for a client who is getting ready for Android Play Store release.
A.) AppName — Prepare yourself with the following stuff beforehand.
Store Listing — Application details, Screenshots & Icons
B.) Lookup similar name apps to understand uniqueness of your app name
C.) Keystore Creation — Always safely store key Store password & file.
Will be useful while updating this application again.
D.) Google+ and Facebook — You need to update the SHA1 keys once you sign the APKs
(You will not require Licence key if you application is not paid or does not have in-app purchase)
E.) Push Notifications — Add Push Notifiction — Sender ID key in GCM Console
F.) You can put YouTube Video in Promo Video
G.) Screenshots — You can upload maximum 8 Screenshots.
These are some cool websites to generate screenshots.
H.) Application version and build version number check will help you understand analytics better
I.) Check 3rd Party Library / SDK — Production Guide
Crashalytics, Mixpanel, and advertising frameworks release guide
J.) Keyword Policy — You can’t stuff keywords. They can suspend your apps if you stuff too many keywords
- Don’t mention any irrelevant keywords
- Use SensorTower and ASO tools for understanding keywords
- Google’s Review Process is all automatic — there are no human reviewers.
- If their keyword scanner detects anything they will just suspend your app
- Keywords will be picked from title, description, and short description
K.) Google Search Advantage -
If you add multiple languages, app discovery would be far better.