Android Play Store Release & App Marketing

Recently created a checklist for a client who is getting ready for Android Play Store release.

A.) AppName — Prepare yourself with the following stuff beforehand.

Store Listing — Application details, Screenshots & Icons

B.) Lookup similar name apps to understand uniqueness of your app name

C.) Keystore Creation — Always safely store key Store password & file.

Will be useful while updating this application again.

D.) Google+ and Facebook — You need to update the SHA1 keys once you sign the APKs

(You will not require Licence key if you application is not paid or does not have in-app purchase)

E.) Push Notifications — Add Push Notifiction — Sender ID key in GCM Console

F.) You can put YouTube Video in Promo Video

G.) Screenshots — You can upload maximum 8 Screenshots.

These are some cool websites to generate screenshots.

H.) Application version and build version number check will help you understand analytics better

I.) Check 3rd Party Library / SDK — Production Guide

Crashalytics, Mixpanel, and advertising frameworks release guide

J.) Keyword Policy — You can’t stuff keywords. They can suspend your apps if you stuff too many keywords

  • Don’t mention any irrelevant keywords
  • Use SensorTower and ASO tools for understanding keywords
  • Google’s Review Process is all automatic — there are no human reviewers.
  • If their keyword scanner detects anything they will just suspend your app
  • Keywords will be picked from title, description, and short description

K.) Google Search Advantage -

If you add multiple languages, app discovery would be far better.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.