Saas Discount Strategy: Strategic Move or Slippery Slope?When did you last buy a retail product without any discount?Mar 15, 2024Mar 15, 2024
Multi-Domain vs Subdomain for Email Marketing — Choosing the BattlefieldAs a B2B marketer working on generating more leads for our business, most of us bank on cold emailing campaigns.Mar 8, 20242Mar 8, 20242
Job To Be Done (JTBD) Framework Explained to get you started (+ Interview Questions)Imagine you’re at a bustling cafe and overhear someone at the following table talking about how they can’t find the perfect pair of…Feb 29, 2024Feb 29, 2024
A Step-by-Step Guide to Creating an Ideal Customer Profile (ICP)Crafting an ICP is ChallengingFeb 27, 2024Feb 27, 2024
Beyond Products: Applying the Amazon Flywheel to Your Marketing TeamAt the heart of Amazon’s success is a concept known as the Amazon Flywheel.Feb 17, 2024Feb 17, 2024
Chasing Giants: How Startups Lose Their WayThe dazzling success stories of tech giants like Google, Amazon, and Facebook cast long shadows.Feb 10, 20242Feb 10, 20242
Programmatic SEO — How to do it for B2B SaaSHi there, 👋 Arpit here. I write about Product, Growth, and Inbound Marketing for B2B SaaS in my weekly Newsletter. You can subscribe to…Feb 1, 2024Feb 1, 2024
Programmatic SEO for B2B SaaSHave you ever wondered why some B2B SaaS platforms seem to have all the SEO luck? Well, it’s not just luck.Jan 29, 2024Jan 29, 2024
Ultimate Guide: Unified sales and marketing CRM Pipeline StagesImagine this: a company, much like yours, increases its sales conversions by an astounding 30% within a quarter.Jan 26, 2024Jan 26, 2024
I read the 99-page SEMRush SEO Report on Ranking Factors. So You Don’t Have To**This content was originally published in my FREE Newsletter. You can subscribe here — B2B Marketing StrategiesJan 19, 2024Jan 19, 2024