Expectations When we designers create any information layout, we expect our readers to read the entire content in a order that we have laid out for them. See below: Reality Readers don’t read, but rather scan… But in reality, readers are already preoccupied with their desired tasks in mind. For example: If…

In the current digital age, digital products have supplemented the primary customer sales and marketing executives. This is a critical responsibility. As we groom our customer representatives as per the brand vision and communication guidelines, we must also prepare our products, as per the brand’s guidelines. …

Hi, you may ask — “Arpit, what does this title mean? I meticulously plan for my product releases, but what’s the design for the present? Is this actually a UX article?” Plan vs Design Plan — Defining the outcome A plan is a product of deliberation which results in a map to achieve the desired outcome. Such desired…

Y̶o̶u̶ ̶d̶o̶n̶’̶t̶ ̶c̶h̶o̶o̶s̶e̶ ̶a̶ ̶c̶a̶r̶e̶e̶r̶,̶ ̶t̶h̶e̶ ̶c̶a̶r̶e̶e̶r̶ ̶c̶h̶o̶o̶s̶e̶s̶ ̶y̶o̶u̶!̶ Sorry, I disagree. Yes, you may not start with your dream career but you can always move to your preferred career. All it needs is perseverance. How? Now, the most relevant question, is how to transition to a different career path. Speaking…

Once I asked my dear friend Sujai, “How’s the work going?”, and he replied: “Ummh.. Every enterprise app is a CRUD app”. Really? Yes see, Uber allows you to create, read, update, and delete rides… Amazon allows you to create, read, update, and delete orders… Paypal allows you to create, read…

Building and prioritizing a product roadmap can get challenging. Every task appears critical, so how to prioritize or more importantly, how to de-prioritize and say no. They say — “Refer 80/20 rule as 20% of items deliver 80% of the value”. But how to cheery pick those 20% items. Use lens of “thinking outside in” The…

#CloudTransformation #ProductConsolidatoin #ProductMergers #CompetitorAnalysis Need PTC has multiple training resources for the customer training and education; delivered via multiple channels. Customers prefer to learn from a single platform. A few of the content types are: - Tutorials (Free videos and text) eLearning courses (Paid) Articles (Free) Reference documents (Free) PTC Community…

#Accessibility #UniversalDesign #WebforAll #UsersFirst Need PTC’s flagship product, PTC University Learning Connector, receives 550k+ visits annually, across geographies in 11 locales. A good proportion of the user base is differently abled and uses assistive technologies to access learning connector. …

Define your MVP as lean as possible. Remember your engineering team has a finite capacity. Focus on the critical must-haves and de-prioritize all other features. Instead of building a single consolidated app, design to build a suite of small apps like G-suite. …