The third time they come, the statistical likelihood of a fourth visit is over 70%. You have to market to three visits, not one. This is the part everyone misses!
The Three Best Restaurant Tips for Customer Retention
Gary Vaynerchuk

And it goes to pretty much all trades. Here in my office I am always trying to convince the commercial team that. We can provide a good service once and that maybe can give us a second round, but almost 100% of them assumes that this first time is the key and then if you have the second file (i work with logistics service) we are in already. I am still working on my ¨red napkin¨and my ¨handwrite card¨.

Thanks for sharing the article.

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