STORIES FROM BRANDS
Everyone makes mistakes from time to time, even those with years of training and expertise in a certain field. At the highest level of international affairs, this truth is exemplified by examining the historical relationships between nations. In life, we all make errors and grow from them. But in the world of marketing, journalists and news organizations typically highlight people’s accomplishments. This is the point at which Amanda Sibley decided to present the other viewpoint in the corporate world.
In this piece, Amanda mostly looks at costly, large-scale efforts that ended in failure. These kinds of errors surely result in losses amounting to millions of dollars. As such, the lessons that might be drawn from these errors could be extremely painful.
I was shocked to see how many expensive advertisements have failed when searching for examples for my post. The primary cause of this problem is certain media’s self-censorship. Actually, they’re attempting to highlight the successful and positive aspects of the marketing industry. It is imperative to acknowledge that success is not just attributed to marketing. This article is not a good pick if you’re hoping to read exciting stories. We’ll talk about the takeaways from big businesses failing to progress their marketing strategies here.
