I can see why they chose to go that route. Can’t expect Snapchat to grow like it has for the past 15 years
But if they want to survive and prosper , targeting their users emotion by capturing moments in photos is the best route they have . It’s their main selling point , but that’s the thing how do you become “Kodak”in the era of digital everything .
Then when you point out those other companies like twitter , I can definitely say snap chats growth won’t slow as bad as twitters because people love to share .