15 FUN AND ENGAGING TRADE SHOW BOOTH GAME IDEAS
Trade shows are a great way for businesses to get their name and products out there and seen by potential customers. Yet, without an engaging and fun trade show booth, it can be hard to attract customers to visit your booth.
At the end of the day, a successful booth catches people’s attention and piques their interest.
One of the best ways to do this is by incorporating games and prizes into your booth design. In fact, according to a study by Princeton Marketing, 52% of trade show attendees are more likely to enter an exhibit if they’re offering some kind of giveaway or freebie.
With this in mind, here are fifteen fun trade show booth game ideas that you can use to help promote business and products at your next trade show event.
1. SPINNING PRIZE WHEEL
One of the best things about a prize wheel is that it can be customized to fit your brand and marketing objectives relatively cheaply. For example, you can use different colors, shapes, and images on the wheel to reflect your company’s logo or branding.
Pro Tip: On the wheel, try to include a mix of small prizes (such as branded keychains) and larger prizes (such as gift cards or discount coupons). This will help appeal to a broader range of players and encourage more visitors to stop by your booth.
2. VR TRADE SHOW GAMES
If you have a higher budget and are looking to make a big splash, consider renting a virtual reality (VR) game for your booth. VR games are extremely engaging and can help you to attract a large number of attendees to your booth.
Some popular VR game options include racing simulators, driving range games, and other immersive experiences. Since these games are such a hit with attendees, be sure to have a sign-up form or another lead-generation mechanism to capture valuable contact information.
Pro Tip: Consider working with a trade show display company to ensure that your booth is set up properly for your VR game — as this is no trivial task. This will help minimize potential issues and create a better experience for all.
3. ROLL DOUBLES, GET A PRIZE
Some people prefer a quick and simple game that doesn’t require much thought or focus. If you want to appeal to this audience, try playing a simple dice game called “roll doubles, get a prize.”
This game is cheap, easy to set up, and can be played by almost anyone. Put a table in front of your booth and place small prizes on it. Then, challenge passersby to roll doubles — if they do, they get to choose one of the available prizes from the table.
Pro Tip: To make this game more enticing, offer a large prize (such as an Amazon gift card) to anyone who rolls doubles twice in a row.
To read more, check out the full article originally published on Art & Display.
