Richard Reis great read. The decision to save money is both a personal as well as a financial decision. It’s personal because a you make a decision, and it’s financial because you need to put away some money, which means you need to be in such a financial situation when you can afford it. Very often people, especially millennials and fresh graduates with not very high incomes, find themselves stuck between what they are willing to do (i.e. save on a regular basis) and how to “execute” what they are willing to do.
I have put some thoughts here and if fintech startups can help especially millenials to overcome this, pls check it and give feedback and your thoughts. Here you go