… smooth access. And just look at Uber and their peers for transportation or KRY for digital health; Once you allow consumers to access a service or product like they WANT TO – you can create an unstoppable wave. If you have the means (ambition, team and funds) to catch it at the right time, this can build phenomenal businesses. Spotify did this and has been building on top of their distribution power, leveling up the product…
What we missed of course is that once consumer access is disrupted, everything changes. Spotify transformed access to music, and could charge for that new, incredibly smooth access. And …
…nent for startups to disrupt the market or change the game, but it is only those companies that can transcend the advantage that the tech delivers and build a stellar mix of product, marketing / brand and a superior growth engine that succeed big.