There’s a lot of advice out there — forum threads, blog posts, and even other medium articles — all outlining how to build the perfect portfolio. However, after many years receiving and reviewing designer portfolios, it has become apparent that this conversation might be worth a fresh take. Lately, our studio has been getting some portfolios where small quirks or red flags rule a candidate out almost immediately.
Over the past 10 years, I’ve reviewed hundreds of portfolios ranging from designers looking to join design agencies to ones wanting to join technology startups. It’s interesting to see the differences in portfolios and how they’ve evolved as our profession continues to grow and change.