The comment about video not needing to be perfect.
Rachel Extance

Yes — I think Instagram is changing in this way (more people responding to low-fi, genuineness — stories & processes rather than end results) Although the glossy pics still did pretty well too. I guess I am finding my style — which is definitely more live posting & low-fi over stock images and other people’s stories. The checklist was a bit of a process thing — with some realisations coming after the project — to apply from the start next time! Always learning — but got to remind myself why I am doing this, keep enjoying & being curious :)