Retail Media platforms such as Amazon, Criteo, CitrusAds, RelevanC all have native sponsored ad products. These sponsored pay-per-click (PPC) ads are powered by cutting-edge Machine Learning algorithms helping retailers to access the $100BN Retail Media opportunity. This article explains the behind the scenes Data Science and Machine Learning powering these platforms. Read the full article.
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The largest retail media networks have common value propositions for their CPG partners, such as the ability to foster a better understanding of customer behavior, reach and influence customers at different stages in their journey, access to advanced analytics, optimize in-store product placement. The common denominator across these use cases…
Kroger’s Retail Media Network isn’t a managed service-only platform anymore. Marketers can use their own ad tech to bid on its inventory. Similarly, Kroger’s data is a lot more accessible than it ever was. So much so that marketers can use the retailer’s data to judge the success of their campaigns across the web. Read the full article.
Listen to this brilliant retail media podcast series from The Digital Shelf Cast taking a deep dive into retail media advertising, how it has evolved and what tools and services are available to retain category leadership.
Figure 1. Data clean rooms are secure, protected environments where data from different sources can be matched in a privacy compliant way after personally identifying information (PII) data is stripped and processed so that it can be made available for a variety of data analysis purposes.
What does digital media look like in the second half of 2022? We talk to some experts about media budgets, CPCs, CTV, first-party data, and retail media. Read the full article.
Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value. Read the full article
