Co-Creation session: building with our targets

During the past few weeks, we have been doing our research to identify clearly our targets or as you prefer, personas. We iterated a lot in our research and we have defined those targets. The importance of this step was huge, first in order to clarify and help to identify our goals based on them, second to organize a co-creation with the exactly type related with our project.

We divided our targets and two main groups: Consumers and Politically Involved Audiences.

The consumers are the personas that are not directly related with the NGO’s world necessarily, but are those that choose issues that are more directly related to their everyday lives and the consumerism of food. Audiences that are political involved are people that are aware about political subjects and tend to care more about the future of the environment and the laws that come into play that can affect it.

Once these personas were settled, we decided to organize a co-creation group in order to help us ideate based on a few insights that we had in mind and also to bring our personas together in this activity.

The organization of the co-creation group

After we defined our personas, we invited people related with those profiles and backgrounds into our session, keeping in mind their different backgrounds knowing that a diverse group would be great for diversity ideas.

One important thing that we kept in mind throughout the session was to not talk about things relating to our project or our current work. We imagined that if they came with a fresh mind, they would not have any previous bias coming in.

Continuing this, in order to decide how we could maximize our results and how to gather more information, we organized our co-creation session in four steps:

  • Ice-breaking

We proposed an interaction among everybody in order to break the ice and also to relieve some tension and create something fun. Around the table, each member of the co-creation must to introduce himself, their nationality, their work and to talk about an item that they were wearing and tell a history about it.

With this activity, we could see that the atmosphere got lighter after the ice-breaking, people got more relaxed and were starting to become a part of a team.

  • What do NGO’s mean to you?

As a second part of the session, each member individually was asked to put their opinions about NGO’s in post-its. We also asked to divide their opinions in three groups: good, bad and neutral.

  • Build your perfect NGO

Following the ideas from the previous activity, we allowed to group to team up in pairs and we asked them to build with the materials above the table, their perfect NGO. In this way, they would share the first thoughts about the three aspects that they defined previously in order to build something together. We also asked them to give a name to each “Perfect NGO”.

In the same exercise, after they finished their prototypes, we invited them to position it in a canvas divided in three main key elements: environment, laws and people.

  • You still have a chance, go back in time!

The final activity was very fun and interesting for us! We decided to make them part of a history in the future. They were living in 2050 and the oceans were almost without fishes, a catastrophe! The had been told the reasons that such a thing happened and we gave to them one chance to make a difference: a time machine!

They had the opportunity to travel back in time to change the past and affect the future!

For the exercise we gave to them a new canvas with four main decisions that they would make to save the oceans, they could draw, they could use post-its and the objective was very simples, which would be your fours steps to arrive in a possible solution for a brighter future for the oceans?

The closure, feedbacks and whys!

After each activity, we analyzed their work and in an organized way, we allowed them to discuss their ideas between them, without our interferences. This allowed for very productive answers and a high quality discussion.

In order to close the session we explain to them our project and we gave an explanation about what we have been doing so far and how this session was related directly with our project.

To our surprise, our participants were very enthusiastic about the subject and some of them stayed after the session to talk more and some of them gave even more points of view about their experience and opinions with NGO’s.