Alkaline Water: The New Health Trend Sweeping Across India

Aruna Shah
5 min readApr 28, 2024

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alkaline water

In the bustling metropolis of Mumbai, where the old-world charm seamlessly blends with the fast-paced modern lifestyle, a new health trend is making waves among the city’s health-conscious denizens. It’s a trend that’s not confined to the glittering gyms of South Mumbai or the posh cafes of Bandra but has found its way into the homes and hearts of people across the nation. This trend is alkaline water, and it’s more than just a fad — it’s a lifestyle choice that’s here to stay.

The story of alkaline water in India is one of serendipity and science. It began with whispers in the corridors of Bollywood studios and cricket fields, where celebrities like Aamir Khan, Deepika Padukone, Malaika Arora Khan and Virat Kohli were seen hydrating with bottles of water that were said to be more than just H2O. It was alkaline water — water with a higher pH level, touted for its health benefits and its ability to neutralize the body’s acidity.

As the trend caught on, more and more Indians began to explore the world of alkaline water. But as they did, a crucial question arose: What exactly is alkaline water, and are all alkaline waters the same?

The Alkaline Water Phenomenon

Alkaline water has become a buzzword in health circles across India, touted for its ability to balance the body’s pH and offer a host of health benefits. But as this trend gains momentum, it’s essential to distinguish between naturally alkaline water and ionized alkaline water — two very different products often mistaken as one.

Naturally Alkaline Water: A Gift from Nature

Naturally alkaline water comes from springs where it acquires minerals from rocks, such as calcium and magnesium, which naturally increase its pH level. This process can take centuries, ensuring the water is imbued with the earth’s goodness. The result is a type of water that not only quenches thirst but also replenishes essential minerals.

Ionized Alkaline Water: A Modern Invention

In contrast, ionized alkaline water is created using a mechanical process called electrolysis, which artificially increases the pH level of regular water. While this process can produce water with a high pH, it doesn’t provide the same natural mineralization that occurs in naturally alkaline water.

The Health Benefits of Going Natural

When it comes to health, naturally alkaline mineral water is the superior choice. Its mineral content is not only beneficial for hydration but also plays a role in maintaining bone density and reducing the risk of osteoporosis. Additionally, the antioxidants found in naturally alkaline water can help combat oxidative stress, which is linked to a range of chronic diseases.

Natural minerals in water are essential for maintaining optimal health. The bioavailability of these minerals, which refers to the proportion that is actually absorbed and utilized by the body, is significantly higher when they come from water sources. This is because water-soluble minerals are more easily assimilated into the bloodstream. Consuming mineral-rich water supports a variety of bodily functions. Calcium and magnesium, for instance, contribute to bone strength and cardiovascular health. Potassium aids in muscle function and electrolyte balance, while zinc plays a critical role in immune response and wound healing.

The natural absorption process of minerals from water is gentle on the digestive system, making it an ideal way to replenish essential nutrients. Moreover, the presence of minerals in water can enhance hydration, as they help maintain the balance of fluids within the body. Incorporating natural mineral water into one’s diet is a simple yet effective strategy to boost overall wellness. It ensures a steady supply of key nutrients that are readily available for the body’s needs, promoting long-term health and vitality.

The Downside of Ionization

The ionization process can lead to water rejection during bottling, as the altered structure of the water can affect its purity and taste. Moreover, the health claims associated with ionized alkaline water are often not supported by scientific evidence, making it a less desirable option for those seeking genuine health benefits. Moreover before Ionization, the water is often demineralised using RO to remove impurities.
In the quest for optimal health, many have turned to demineralized and ionized alkaline water. However, the World Health Organization (WHO) raises concerns about the long-term consumption of such water, particularly demineralized reverse osmosis (RO) water, due to potential health risks.Mineral Deficiency Dangers Demineralized water, including that processed by RO systems, is stripped of vital minerals like calcium and magnesium. These elements play a crucial role in our health, supporting bone strength and various bodily functions. Regular intake of water devoid of these minerals can lead to deficiencies, with potential impacts on overall wellness and nutrition.

Cardiovascular Concerns: The WHO has linked low-mineral water consumption to a heightened risk of cardiovascular disease. The lack of essential minerals can disrupt the body’s mineral and water balance, affecting heart health and organ function.

Alkaline Water’s Alkalosis Risk: While ionized alkaline water is often marketed for health benefits, excessive use can cause alkalosis, a condition where the body’s pH is overly alkaline. Symptoms can include gastrointestinal issues and a decrease in natural stomach acidity, which is essential for digestion.

Kidney Health Implications: For those with existing kidney conditions, ionized alkaline water may exacerbate issues due to its pH imbalance. It’s crucial for individuals with renal concerns to consult healthcare professionals before altering their water intake.

The WHO advises caution when it comes to the regular use of demineralized and ionized alkaline water. The absence of critical minerals and the potential for pH-related health issues underscore the importance of choosing water sources wisely for long-term health and vitality.

Which is the best naturally alkaline water in India?

In a market where ionized alkaline water is becoming increasingly common, Aava naturally alkaline mineral water emerges as a beacon of natural purity. As one of India’s first and only naturally alkaline mineral water brands, Aava natural mineral water has set itself apart by offering water that is not just alkaline but is also rich in natural minerals. Originating from the ancient Aravalli Hills, Aava water’s naturally alkaline pH8 is a testament to the brand’s commitment to quality and health.

Conclusion: Embrace the Natural Choice

As the alkaline water trend continues to gain momentum in India, it’s important for consumers to make informed choices. By choosing naturally alkaline mineral water, you’re not just following a trend; you’re making a conscious decision to invest in your health and well-being.

So, as you contemplate adding alkaline water to your wellness routine, consider this: Are you ready to experience the natural difference that’s sweeping across India?

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