ArunaContextual Advertising: A Cookieless EraThe year 2023 brought about a significant change in advertising dynamics. This was influenced by the introduction of generative AI, talks…Jan 16Jan 16
ArunaA/B Testing to measure lift from advertisement creativesIn this article, we detail out what an A/B test is, how to set up an experiment and conclude.Jan 24, 2023Jan 24, 2023
ArunaJaccard coefficient to measure Incremental LiftThe Jaccard similarity index, also known as the similarity coefficient, compared members for two set o see which members are shared and…Jan 24, 2023Jan 24, 2023
ArunaWhat is Media Mix Modeling?Which channels should we invest in for our marketing activities? How have the different media channels contributed to our sales in the…Jan 16, 2022Jan 16, 2022
ArunaData Science Use Cases in 5 Stages of Customer Lifecycle JourneyAt every stage of the customer journey, there are plenty of touchpoints between the business and the customer. Each touchpoint gives…Dec 4, 2021Dec 4, 2021
Aruna4 Ways to Market in Luxury RetailMarketing a luxury product is promoting and selling high-end products. The customers of luxury retail is niche as compared to retail in…Jul 13, 2021Jul 13, 2021
ArunaDesigning and Evaluating an A/B testA/B testing is a methodologyused online when you want to test a new product or feature. We would generally consider 2 group of users…May 12, 2021May 12, 2021
Aruna5 Application of machine learning in customer analyticsIn our current day, approximately 2.5 quintillion bytes of data is being generated by customers around the globe every single day. A…May 2, 2021May 2, 2021