Why is it hard to find a good UX talent?

Because:

  • It’s so easy to abuse it and call yourself a UX Designer.
  • It’s easy to create a shitty UX and so damn hard to make a great one.
  • Companies have their own views of what UX really means.
  • A lot of companies hire UI designers and give them the title UX. These idiots actually believe that great UX designs come from making stuff look pretty.
  • There’s no universal design process; many of them create their own.
  • Majority of them don’t apply cognitive psychology — or even read books regarding these things.

That’s why.

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