Arun MararMulti-Touch Attribution — A Markov Chain MethodologyOne of my favorite research topics that I am undertaking on my own is in the area of multi-touch attribution which looks at the problem of…Sep 2, 2020Sep 2, 2020
Arun MararMulti-Touch Attribution — Part II: Removal AnalysisIn Part I of this discussion, we introduced the common naive rule-based attribution techniques as well as introduced two data driven…Sep 1, 2020Sep 1, 2020
Arun MararMulti-Touch Attribution — Part 1: Markov Chain Transition Matrix CalibrationOne of my favorite research topics that I am undertaking on my own is in the area of multi-touch attribution which looks at the problem of…Aug 31, 2020Aug 31, 2020
Arun MararApplication of Cantor’s Pairing Function in AI/ML ModelsSuppose one is faced with the challenge of building two AI/ML models that share the same feature space but need to be modeled on two…Aug 28, 2020Aug 28, 2020
Arun MararRetail AnalyticsThe purpose of this document is to present a set of specific use cases, nevertheless, not an exhaustive list, where the power of data…Aug 28, 2020Aug 28, 2020
Arun MararCustomer AnalyticsThis document is focused on a broad topic known as Customer Analytics. Before we get into the details of this important arena, we would…Aug 13, 2020Aug 13, 2020