Due to stormy and unpredictable Toronto weather, after a few false starts we ended up running this year’s first Service Design Toronto (SDTO) book club event as online on February 12th!

A case study that shows a couple of research…

When customers encounter services daily, they often face constraints during their service experiences. Constraints help organizations by providing boundaries to their products and services regarding what is possible and not possible. However, organizations…

What is Social Banking?

Social Banking enables customers of banks to conduct their banking activities through social media sites such as Facebook, Twitter, etc. Social Banking is a new initiative started by banks to cater to the current…

A future state service blueprint visualizes the future state of a concept for a new product or service based on a specific customer’s (persona) journey and how their new journey is supported by different employee roles, processes, technologies of the business organization…